First, a confession: Geezer has never tasted XanGo. Perhaps someday he will, if he can overcome his aversions to purple beverages, extreme marketing hype, and spending large amounts of money on small amounts of anything.
How hyped is XanGo? Let us count the ways: The XanGo website claims that "XanGo® Juice boasts a proprietary whole–fruit formula,
harnessing a concentrated rush of xanthones—a vigorous family of
next–generation phytonutrients." Wait there's more: "Research shows xanthones possess potent antioxidant properties that may help maintain intestinal health, strengthen the immune system, neutralize free radicals, help support cartilage and joint function, and promote a healthy seasonal respiratory system." Hard to believe, yet the most surprising information on the XanGo site is not nutritional, its the price of XanGo--$37.50 a bottle. Could anything be worth that price? Much of the answer can be found in this piece in the L.A Times, which directs our attention to an independent lab test performed for the Associated Press showing that
XanGo's antioxidant strength is no better than that of other readily
available fruit juices. In fact, by molecular weight, XanGo's antioxidants measured 14,884 "micromoles"
per liter -- slightly more than in cranberry juice but lower than in
black cherry and less than half the amount in blueberry juice.
Read more about XanGo in the L.A. Times.
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